A friend of mine who casts exceptionally well bought a beach rod with a great reputation. He was more than disappointed. "It's gutless," he complained. "Feels as dead as a kipper. Do you want to have a thrash before I put in on eBay?"
He was right. Here was a premium rod that felt and performed like something off the £19.99 rack. As it happens, I had tested the same rod a couple of weeks earlier and would have no hesitation in awarding it five stars in any review. So why the huge difference? Quality control? Had the manufacturer changed the blank specs? No.
Being the owner of a pair of gigantic hands, my mate can't cope with super-slim blanks, which this one certainly is. My paws are nothing like as big, but even I struggle with blanks much less than about 30mm diameter. This new rod was frankly anorexic at more like 25mm.
As a result, the day he bought the rod he'd slapped on a pair of fat grips. They were the problem, because the layer of soft foam acted as a nasty mixture of cushion and deadener. As soon as we'd hacked them off the rod burst into life, instantly producing an extra 50m. The only drawback was that pencil-thin blank.
We wrapped on rubber strips (bicycle inner tube or pond liner works fine) as temporary handgrips. Being hard, the rubber transmits full power to the rod. The system works in reverse as well, giving excellent feedback from the rod. Six weeks later, those DIY grips have become a permanent fixture. They've completely transformed my mate's opinion of his new rod, and they don't look too bad either.
Why don't you....
Lots of you write in suggesting that I do interviews with top beach anglers, tackle makers and casters; tackle reviews and technical articles; information and news about tactics and popular beaches... loads of different stuff related to beach fishing. I'd love to. I have the contacts ready and waiting. But the reason I don't can be summed up in one word: money.
Writing a few paragraphs now and again and putting in the occasional photo are as far as I can stretch. Anything more becomes a full-scale journalistic exercise. Material is expensive and time consuming to collect. Writing up the story takes time. Maintaining a website is expensive, and that's without taking bandwidth and traffic charges into account. Host a few popular videos on your site, and you'll soon get a fat bill. (No, YouTube isn't the real answer to that one in my view.)
It is a fact of digital life that people are not prepared to pay for web content. Which means that any "magazine" project must be supported by advertising. Now that's a tricky road to go down - look what happens with traditional magazines. Tell me this: how impressed are you when you discover that the glowing rod test you've just read was written by a bloke who works for the rod company? Thought so. This bending of the rules - some call it a straightforward con - destroys both editorial independence and reader confidence. If you can't believe what you read, why bother reading it?
So, logic says that worthwhile, independent information must be paid for by, say, subscription in the case of an internet publication. But the track record of such ventures suggests that nobody wants to pay. Ergo, nobody gets the depth and width of coverage they would like.
On the personal side, I'm not bothered one way or the other. Unless, that is, somebody comes up with a formula that not only works in the business sense but also taps into the huge benefits that the web allows. How about this. Your mobile phone buzzes. The message says something like, "Big cod catches at Dungeness. Log on for latest news." So you key in your username and password, and there's a video clip of what's happening on Kent's most famous cod mark. The fish are hitting the baits RIGHT NOW. You can see exactly what's going on - tackle, tactics, baits. The complete picture in real time. Want to ask a question? No problem: hit the email link, type in what you want to know, and the guys on the beach will get back to you. Maybe there's a phone number to call instead. I don't know about you, but I'd happily sign up for a deal like that.
